The growth of contextual advertising market is attributed due to the increasing social media users in various developing and developed countries. The growing trend of mobile advertising is also aiding the growth of the market. Furthermore, the rising adoption of big data analytics and artificial intelligence in digital marketing, personalized marketing strategies worldwide along with increase in the number of Smartphone’s are major factors that are driving the growth of the contextual advertising market. Moreover, the constant advancements and innovations are also propelling the growth of the target market. In addition, the incorporation of virtual reality and augmented reality for the digital customer engagement will further cater ample opportunities for the contextual advertising market to capture.
Contextual advertising market is expected reach USD 535.5 billion by 2027, and will witness its market growth at a rate of 18.08% in the forecast period of 2020 to 2027. Data Bridge Market Research report on contextual advertising market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.
Contextual Advertising market study analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, and distributors. SWOT analysis is performed while generating this market report along with many other standard steps of researching, analysing and collecting data. By keeping into focus customer requirements, the report is prepared by chewing over plentiful of market parameters. By applying best-practice models and research methodologies, complete market analysis is performed in this report to make sure that the report provides accurate market segmentation and insights for the success of client’s business.
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Major Market Competitors/Players
The major players covered in the contextual advertising market report are Google LLC, Facebook Inc., Microsoft, Yahoo, Twitter, Inc., Amazon.com Inc., Aol, Act-On Software Inc., Adobe Systems, Amobee Inc., Media.Net, SimplyCast, Flytxt, Infolinks, Millennial Media LLC, Flurry and SAP among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Segmentation : Global Contextual Advertising Market
- Based on deployment, the contextual advertising market has been segmented into mobile devices, desktops and digital billboards.
- On the basis of approach, the contextual advertising market has been segmented intomass contextual advertising, focused contextual advertising, contextual behavioral advertising and contextual billboard advertising.
- Contextual advertising has also been segmented on the basis of type into activity-based advertising and location-based advertising, others. Others have further been segmented into in-app advertising and in-video advertising.
- On the basis of end user, the contextual advertising market has been segmented into consumer goods, retail and restaurants, telecom and IT, banking, financial services, and insurance, media and entertainment, travel, transportation, automobiles, healthcare, academia and government.
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Country Level Analysis
The Contextual Advertising market is analysed and market size insights and trends are provided by country, distributional channel, end-user, connectivity and lawn covered as referenced above.
The countries covered in the Contextual Advertising market report are U.S., Canada and Mexico in North America, Peru, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Hungary, Lithuania, Austria, Ireland, Norway, Poland, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), South Africa, Saudi Arabia, U.A.E, Kuwait, Israel, Egypt, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Contextual Advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Contextual Advertising market.
Major Highlights of Contextual Advertising Market in Covid-19 pandemic covered in report:
The report provides impact of COVID-19 on Contextual Advertising market along with its impact on overall industry and economy of world. Further, it adds changes in consumer buying behavior as it impacts majorly on market growth and sales. Distributors and traders on marketing strategy analysis focusing on region wise needs in covid-19 pandemic is also added in the Contextual Advertising market report. The last segment of COVID-19 impact chapter include recovery and major changes opted by major players involved in Contextual Advertising market.
Reasons to Purchase this Report:
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
Table of Content:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
PART 05: MARKET LANDSCAPE
PART 06: MARKET SIZING
PART 07: FIVE FORCES ANALYSIS
PART 08: MARKET SEGMENTATION BY PRODUCT
PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 10: CUSTOMER LANDSCAPE
PART 11: MARKET SEGMENTATION BY END-USER
PART 12: REGIONAL LANDSCAPE
PART 13: DECISION FRAMEWORK
PART 14: DRIVERS AND CHALLENGES
PART 15: MARKET TRENDS
PART 16: COMPETITIVE LANDSCAPE
PART 17: COMPANY PROFILES
PART 18: APPENDIX
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